Home services industry statistics

Home services is a huge market made of small businesses: HVAC and plumbing shops, electricians, roofers, lawn care crews and remodelers, most of them running on a phone, a truck and a calendar. This page collects verified data on how big the market is, who works in it, how seasonal it is, and how homeowners find, judge and contact the pros they hire.

How we built this list: we only include figures we could trace to the original source, and each one links to it. Market and workforce numbers come from the Census Bureau and the Bureau of Labor Statistics. Consumer behavior figures come from surveys by companies that sell to homeowners or contractors (Houzz, Angi, BrightLocal, Invoca, EZ Texting); we label those as vendor research. Last checked October 2026.

How big the market is

Government data doesn’t publish one “home services” total, so we use two Census measures that come close.

• US homeowners spent $827 billion on home improvements from 2021 to 2023, and owners spent a median of $6,500 on improvements — US Census Bureau and HUD (2023 American Housing Survey, published 2024)
• 59% of homeowners (51.6 million of 86.9 million) made at least one improvement in that period — US Census Bureau and HUD (2023 AHS)
• 64% of about 140 million improvement projects were done by professionals and 36% by do-it-yourselfers — US Census Bureau and HUD (2023 AHS)
• Roofing ($93.5 billion), kitchen remodels ($83.1 billion) and HVAC ($82.4 billion) drew the most spending; HVAC had the most projects at 12.8 million — US Census Bureau and HUD (2023 AHS)
• Landscaping and sprinkler systems accounted for $26.6 billion across 7.0 million projects — US Census Bureau and HUD (2023 AHS)
• Residential construction spending, which includes new homes as well as improvements, ran at a seasonally adjusted annual rate of $882.3 billion in August 2026 — US Census Bureau (2026, monthly construction spending release)

Where improvement dollars go

Homeowner spending on selected project types, 2021–2023, in billions of dollars

Roofing$93.5B

Kitchen remodels$83.1B

HVAC$82.4B

Landscaping & sprinklers$26.6B

Show the data

Project type	Spending, 2021–2023
Roofing	$93.5B
Kitchen remodels	$83.1B
HVAC	$82.4B
Landscaping & sprinklers	$26.6B

Who did the work

Share of home improvement projects, 2021–2023

140Mimprovement projects, 2021–23

Professionals64%

Do-it-yourselfers36%

Show the data

Who did it	Share of projects
Professionals	64%
Do-it-yourselfers	36%

What this means for your team: the market is large, and most of it is paid work for professionals rather than weekend DIY. Median project values are modest, though: a homeowner spending a few thousand dollars on an HVAC repair compares quotes carefully. Clear, itemized quotes they can accept online help you win those jobs; see how to write a quote that wins the job.

Who does the work

• 440,900 HVAC mechanic and installer jobs in 2025, with a median wage of $61,010; employment is projected to grow 11% from 2025 to 2035 — BLS (2026 edition, 2025 data)
• 821,000 electrician jobs in 2025, median wage $63,190, projected growth 9% — BLS (2026 edition, 2025 data)
• 510,600 plumber, pipefitter and steamfitter jobs in 2025, median wage $63,800, projected growth 7% — BLS (2026 edition, 2025 data)
• About 1.3 million grounds maintenance jobs in 2025, median wage $40,080, projected growth 5%, with about 162,500 openings a year — BLS (2026 edition, 2025 data)

Pay and growth by trade

Median annual wage vs projected job growth, 2025–2035

0%4%8%12%

HVACElectriciansPlumbers & pipefittersGrounds maintenance

$40K$50K$60K$70K

↑ Projected growthMedian annual wage →

Bubble size: jobs in 2025

Show the data

Trade	Median annual wage	Projected growth	Jobs in 2025
HVAC	$61,010	11% growth	440,900 jobs
Electricians	$63,190	9% growth	821,000 jobs
Plumbers & pipefitters	$63,800	7% growth	510,600 jobs
Grounds maintenance	$40,080	5% growth	about 1.3 million jobs

What this means for your team: skilled technicians are expensive and in demand, so their time is your scarcest resource. Every hour a tech spends chasing callbacks, retyping quotes or hunting for job notes is an hour not billed. That’s the main argument for putting leads, quotes, scheduling and invoices in one system instead of four.

Seasonality

• US landscaping services employment was about 756,000 in January 2025 and peaked at about 1,014,200 in July 2025, roughly 34% higher — BLS Current Employment Statistics (2025, not seasonally adjusted)
• The pattern repeated in 2024, from about 747,800 in January to a June peak of about 1,013,700 — BLS Current Employment Statistics (2024, not seasonally adjusted)
• BLS notes that some grounds maintenance work “is seasonal, available mainly in the spring, summer, and fall” — BLS (2026 edition)

Landscaping jobs rise about a third every spring

US landscaping services employment by month, not seasonally adjusted

20252024

700K800K900K1M

Peak: 1,014,200 in July

JanFebMarAprMayJunJulAugSepOctNovDec

Show the data

Month	2025	2024
January	756,000	747,800
February	781,400	749,400
March	812,100	805,200
April	930,400	924,500
May	984,800	983,900
June	1,013,300	1,013,700
July	1,014,200	1,012,900
August	1,002,300	997,500
September	980,100	977,300
October	965,400	963,100
November	933,100	914,600
December	848,200	832,400

What this means for your team: for lawn care and landscaping, the spring ramp is when most new customers sign up and when you’re least able to answer the phone. Build your lead follow-up before March: set up form auto-replies, reminder texts and a way to cover calls during the busiest weeks. Winter is the time to re-engage last season’s customers with renewal quotes. Our home services page walks through a seasonal setup.

How homeowners spend and decide

These figures come from surveys by home improvement marketplaces and platforms.

• The median renovation spend was $20,000 in 2025, flat from 2024, while the 90th percentile rose to $150,000 — Houzz (vendor survey, 2026, 20,358 Houzz users including 10,176 renovating US homeowners)
• 54% of surveyed homeowners renovated in 2025 and 47% made repairs; their median planned spend for 2026 was $15,000 — Houzz (vendor survey, 2026)
• 43% of homeowners who recently hired a pro went over their original estimate, and 92% finished at or above budget — Angi (vendor survey, 2026, n=1,000 US homeowners who hired a pro in the past 12 months, fielded July 9, 2026)
• 58% of those recent pro-hirers completed a repair in the past month and 63% did maintenance, versus 35% who did a renovation — Angi (vendor survey, 2026, n=1,000)
• 23% of homeowners who delayed a project said an unplanned or emergency project was the reason — Angi (vendor survey, 2026, n=1,000)

Repairs and maintenance outnumber renovations

Share of recent pro-hirers who did each kind of project (Angi survey, vendor research)

0%20%40%60%80%

63%

58%

35%

MaintenanceRepairRenovation

Show the data

Project	Share of recent pro-hirers
Maintenance	63%
Repair	58%
Renovation	35%

What this means for your team: repairs and maintenance are steadier than big renovations, and budget surprises are common. Quotes with clear line items, options and an expiry date set expectations up front. In Exa, quotes can be sent by email or text, accepted with a typed-name e-signature and converted to an invoice in one click. Our guide to quotes and proposals covers the details.

Reviews and reputation

• 97% of consumers read reviews for local businesses, and 41% always do — BrightLocal (vendor survey, 2026, n=1,002 US adults)
• 68% will only use a business with four stars or more, and 31% require 4.5 stars or more — BrightLocal (vendor survey, 2026, n=1,002)
• 89% expect business owners to respond to reviews — BrightLocal (vendor survey, 2026, n=1,002)

What this means for your team: your review profile is often the first impression a homeowner has. Ask for reviews right after a job is completed and paid, while the customer is happy, and reply to every review, including the critical ones.

Calls, response and booking

• 52% of inbound calls to home services businesses were answered by a person, ranging from 32% to 74% across sub-industries — Invoca (vendor data, 2026, anonymized calls tracked for Invoca customers in HVAC, plumbing, pest control, lawn and trees, restoration and other trades)
• 38% of answered calls were leads and 45% of those leads converted on the call — Invoca (vendor data, 2026)
• 55% of home services businesses didn’t ask phone leads to buy or book the job — Invoca (vendor data, 2026)
• 70% of consumers expect a business to reply to a text within one hour, and 42% say appointment reminders are a reason to opt in to business texts — EZ Texting (vendor survey, 2026, n=959 US consumers)

What happens to 100 calls

Inbound calls to home services businesses, from ring to sale

Inbound calls100

Answered by a person52

Sales leads≈20

Converted on the call≈9

Show the data

Stage	Out of 100 calls
Inbound calls	100
Answered by a person	52
Sales leads	≈20
Converted on the call	≈9

What this means for your team: the phone is where home services leads are won or lost. Answer more calls, and when you do, ask for the booking before you hang up. When nobody can pick up, Exa’s AI receptionist can answer, qualify the caller and book an appointment, saving the transcript to the lead’s timeline. For the broader research on unanswered calls, see our missed call statistics. Reminder texts before each visit also help cut no-shows; see how to reduce appointment no-shows.

A simple scorecard

Use the data above as a benchmark, then track your own numbers monthly.

Metric	How to measure it	Benchmark to compare against
Call answer rate	Calls answered by a person ÷ inbound calls	52% in Invoca’s home services data
Booking rate on calls	Jobs booked ÷ answered lead calls	45% of phone leads converted on the call (Invoca)
Text reply time	Median minutes to first reply	Most consumers expect under an hour (EZ Texting)
Average review rating	Rating on your main review profile	68% of consumers want four stars or more (BrightLocal)
Quote acceptance rate	Accepted quotes ÷ quotes sent	Track your own trend; no reliable public benchmark

If you’re a general contractor or remodeler, our contractors page shows how pipelines and quotes fit longer projects.

Final thoughts

The government data shows a large, steady market: hundreds of billions of dollars a year in improvements, most of it done by professionals, with trades jobs projected to keep growing. The vendor surveys add the consumer side. Homeowners read reviews, expect quick replies and often go over budget, and many calls to home services businesses still go unanswered.

For a small home services team, the biggest wins are usually not more ads but better handling of the leads you already get: answer the phone, reply to texts within the hour, send clear quotes quickly and prepare for the busy season before it starts.