About Exa
We're building the CRM we always wanted to use
Powerful CRMs became complicated. Simple ones stayed shallow. Exa aims to be both: as clean as the best modern tools, with the channels, automation and AI that small and growing sales teams actually need.
Why Exa exists
Closers, realtors, contractors, home service pros, agencies and sales teams all share the same problem: leads come in from everywhere, follow-up slips, and the tools meant to help are either too basic or buried under menus and setup.
Exa puts the core of selling — capturing leads, talking to them on every channel, moving deals forward and knowing your numbers — into one fast app with a clean sidebar and as few clicks as possible.
Then we add an AI assistant that understands your pipeline, answers questions in seconds and handles routine work, always asking before it changes anything.
Principles
How we build
Speed is a feature
Pages load fast, actions take one click and the next step is always obvious. A CRM you wait on is a CRM you avoid.
Progressive disclosure
Simple by default, powerful when you need it. Advanced settings stay out of the way until you go looking for them.
People stay in control
AI should do the busywork, not make decisions behind your back. Every change it proposes waits for a person to confirm.
Compliance by default
Consent, opt-outs and quiet hours are enforced by the platform, so doing the right thing is the easy thing.
Open and API-first
Everything in Exa is available through a documented API and webhooks. Your data is yours to export and connect.
Built for the field
Plenty of selling happens from job sites, open houses and cars. Exa works just as well on a phone as on a desktop.
Come build your pipeline with us
Set up your workspace in minutes, import your leads from a CSV and let Exa handle the follow-up.